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Perfect Cup
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Grinding
As a general rule, never grind more coffee than you will immediately use.
When beans are ground they begin to lose their flavor due to exposing the
flavorful oils to air. Different brewing methods require different grinds.
The factor that determines the coarseness of the grind is how long the
coffee will be exposed to water during the brewing process (extraction).
Remember the following: the longer the brewing time the coarser the grind.
Equipment and Water
It seems simple enough but too many people don't take the time to properly
clean their equipment. Using espresso machines or even drip brewers that
aren't free from residual grounds can dramatically impact your extraction
and result in coffee with a bitter flavor. We recommend using fresh cold
water (natural spring water if possible) for the freshest tasting coffee. If
you use a French press to brew your coffee use a tea kettle to heat your
water. Bring the water to a boil then remove the water from the heat and
allow it to cool for 10-15 seconds before pouring.
The Coffee to Water Proportion
When asked about how much coffee to use, most people will recite the
following - two tablespoons of ground coffee for each six ounces of water.
For espresso, use 7-8 grams for a single shot, and 14-16 grams for a double
shot. What's important to remember is that taste is very subjective, so once
you've established your personal cup taste - stick to it. If you find a
coffee that's too strong, add a little hot water to the brewed coffee or try
changing to a lighter bean or roast.
Storage
Coffee does not require refrigeration, in fact it's not a good idea to store
your coffee in the refrigerator because coffee absorbs flavors and aromas
from other food products. To keep your coffee fresh we recommend storing it
in an airtight container in a clean, dry, dark place. If you're not going to
use your supply of coffee within two weeks then it should be stored in the
freezer. Like exposure to air, freezing coffee can have a damaging effect.
If freezing is necessary, make sure to use an airtight container.
Principal Rules for Good Coffee:
1. Start with fresh beans.
2. Choose the right grind for your coffee pot.
3. Measure carefully - about two tablespoons per 6 oz cup.
4. Rinse coffee pot after each use without soap.
5. Don't boil and don't leave your coffee on the warmer for more than 15
minutes, before storing in a thermal carafe.
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